Samsung is taking on Apple's iTunes Radio, as well as Pandora, Spotify, and a host of other companies in the competitive streaming music business, but it picked an innocuous name to do it.
Milk Music, launched Friday and available now in the Google Play store, is Samsung's latest foray into a music service, this time a streaming radio offering.
It's free to download and free to listen to, and importantly, unlike iTunes Radio, it doesn't have ads.
It will have 200 genre-based and curated stations and some 13 million songs, and like other service will allow six song skips per hour per station.
It will have 200 genre-based and curated stations and some 13 million songs, and like other service will allow six song skips per hour per station.
The South Korean Electronics giant, which is the world's biggest smartphone maker and is challenging Apple in the US market, said the service will be offered with no log-in required and no need to browse for a specific artist or song.
Milk, at least for now, is only for Samsung Galaxy customers and for now it's only available in the US, which was how Apple rolled out itunes radio "Knowing Samsung, the chances are very high" it will be expanded internationally, said Daren Tsui, vice president of music for Samsung's Media Solutions Center America.
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